Writing an article is a creative way to use your writing and knowledge to gain more online visibility, talk to other education administrators and expand your scope of influence. You can think of content creation as a channel of marketing akin to social media and email.
Here is how publishing your content online can help you:
1. Increase leads
Authoring great content and sharing it to an existing audience means that your name, your website and your district are more likely to come up more organically in search engines. In fact, most algorithms tend to promote content that is new, original, timely, shareable, and part of a larger community, so your advice will be on the fast track to getting the attention of other leaders, journalists, bloggers, stakeholders, and community leaders who will reference you. That is how great content goes “viral.”
2. Expand your scope of influence
The more original and relevant content you share to large platforms like ACSA, the better your chances are that a high level of visibility (doubling your personal “leads”) will apply to you as a content creator, contributor, and thought leader. A thought leader is someone who influences and impacts their audience’s perspective and starts conversations.
3. Show that you care
Contributing accurate, unique work with compelling points (not a self-serving sales pitch) to your community showcases your originality, thoughtfulness, leadership, foresight, and passion. Great leaders are conversation starters who know how to establish themselves as an authority, as well as an advocate for their values, their students and their employees.
4. Build community
A successful co-marketing relationship helps you, as well as your partner blogger or business, reach a new audience full of people who are already interested in what you have to say. Getting your content under many new pairs of eyes means that readers’ loyalty and trust in you as a source of leadership, education and guidance is increasing with every day that your content is live online.
5. Grow your networking opportunities
If you encourage readers, listeners, or watchers to reach out to you with questions and comments, you are likely to expand your professional network of plugged-in peers who also want to learn, grow, and stay on top of the most current issues in education administration.
Writing a great blog post is a lot like planting a seed: once you walk away, it is still growing and gaining visibility, driving traffic and leads to your cause. We encourage you to submit content to ACSA’s publications EdCal and Leadership Magazine as well as the online Resource Hub. Learn more about submitting content to ACSA.