In the aftermath of an incident, communication is critically important. Many checklists and toolkits are available to assist staff with “ready made” templates to help focus the information. If your district does not have a communication person, contact your county office of education for available support.
San Bernardino Crisis Communication Toolkit - We highly recommend the use of this toolkit. It should be shared with staff during any preparedness training and as soon as an incident takes place. It contains dozens of examples of press releases, social media updates, staff communication, and more that can be used during and after an incident.
Tips:
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Identify key contact people for each constituent group, including families, media, and law enforcement.
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Assure the safety of staff and students.
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Have a school/district spokesperson available and informed.
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Furnish accurate information on the crisis or emergency.
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Maintain confidentiality of student and employee information, as required by law.
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Cooperate and coordinate with law enforcement personnel.
Resources:
CSBA Media Relations During a Crisis - The California School Board Association created this simple manual for schools to use with the media during a crisis and afterward.
