5 ways publishing content can help your career

March 5, 2018 ACSA Writer

Writing a blog post is a creative way to use your writing and knowledge to gain more online visibility, talk to other education administrators, and expand your scope of influence. You can think of content creation as a channel of marketing akin to social media and email.

A successful co-marketing relationship helps you, as well as your partner blogger or business, reach a vast new audience full of people who are already interested in what you have to say - without having to pay for ads.

Many of the results that online content brings to businesses and corporations apply in similar ways to educators, school administrators, and district leaders. ACSA serves over 18,000 education administrators throughout California; we offer our members the chance to share their expertise (and build relationships) on our resources hub, as well as at our world-class conferences, trainings, academies, and workshops.

Here is how publishing your content online can help you:

1. Increase leads

Authoring great content and sharing it to an existing audience means that your name, your website, and your district are more likely to come up more organically in search engines. In fact, most algorithms tend to promote content that is new, original, timely, shareable, and part of a larger community, so your advice will be on the fast track to getting the attention of other leaders, journalists, bloggers, stakeholders, and community leaders who will reference you. That is how great content goes “viral.”

2. Expand your scope of influence

The more original and relevant content you share to large platforms like ACSA, the better your chances are that a high level of visibility (doubling your personal “leads”) will apply to you as a content creator, contributor, and thought leader. A thought leader is someone who influences and impacts their audience’s perspective and starts conversations.

3. Show that you care

Contributing accurate, unique work with compelling points (not a self-serving sales pitch) to your community showcases your originality, thoughtfulness, leadership, foresight, and passion. Great leaders are conversation starters who know how to establish themselves as an authority, as well as an advocate for their values, their students, and their employees.

4. Build community

A successful co-marketing relationship helps you, as well as your partner blogger or business, reach a new audience full of people who are already interested in what you have to say. Getting your content under many new pairs of eyes means that readers’ loyalty and trust in you as a source of leadership, education, and guidance is increasing with every day that your content is live online.

5. Grow your networking opportunities

If you encourage readers, listeners, or watchers to reach out to you with questions and comments, you are likely to expand your professional network of plugged-in peers who also want to learn, grow, and stay on top of the most current issues in education administration.

Writing a great blog post is a lot like planting a seed - once you walk away, it is still growing and gaining visibility, driving traffic and leads to your cause. We encourage you to submit content to ACSA's various publications (EdCal and Leadership Magazine) as well as this online platform, by emailing content@acsa.org. 

To read more about career improvement, check out ACSA’s leadership tips and other articles.

ACSA is dedicated to providing K-12 administrators with relevant content and building events that focus on today’s most important school administration issues. Become a member and join us for our world-class conferences, professional development events, free one-on-one mentorship program, ongoing Equity Project, statewide advocacy efforts, members-only benefits, and much more.

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