Blogging at the hub can build your influence

May 3, 2018 Staff Writer

Writing a blog post is a creative way to use your writing and knowledge to gain more online visibility, talk to other education administrators and expand your scope of influence. You can think of content creation as a channel of marketing akin to social media and email.

A successful co-marketing relationship helps you, as well as your partner blogger or business, reach a vast new audience full of people who are already interested in what you have to say – without having to pay for ads.

Many of the results that online content brings to businesses and corporations apply in similar ways to educators, school administrators and district leaders. ACSA serves more than 17,500 education administrators throughout California. We offer our members the chance to share their expertise – and build relationships – on our Resource Hub, as well as at our world-class conferences, trainings, academies and workshops.

Here’s how publishing your content online can help you:

• Increase leads. Authoring great content and sharing it to an existing audience means that your name, your website and your district are more likely to come up more organically in search engines. In fact, most algorithms tend to promote content that is new, original, timely, shareable and part of a larger community, so your advice will be on the fast track to getting the attention of other leaders, journalists, bloggers, stakeholders and community leaders who will reference you. That is how great content goes “viral.”

• Expand your scope of influence. The more original and relevant content you share to large platforms like ACSA, the better your chances are that a high level of visibility will apply to you as a content creator, contributor and thought leader. You can double your personal leads. A thought leader is someone who influences and impacts their audience’s perspective and starts conversations.

• Show that you care. Contributing accurate, unique work with compelling points to your community showcases your originality, thoughtfulness, leadership, foresight and passion. Great leaders are conversation starters who know how to establish themselves as an authority, as well as an advocate for their values, their students and their employees.

• Build community. A successful co-marketing relationship helps you, as well as your partners, reach a new audience full of people who are already interested in what you have to say. Getting your content under many new pairs of eyes means that readers’ loyalty and trust in you as a source of leadership, education and guidance is increasing with every day that your content is live online.

• Grow your networking opportunities. If you encourage readers, listeners or watchers to reach out to you with questions and comments, you are likely to expand your professional network of plugged-in peers who also want to learn, grow and stay on top of the most current issues in education administration.

Writing a great blog post is a lot like planting a seed – once you walk away, it is still growing and gaining visibility, driving traffic and leads to your cause. We encourage you to submit content to ACSA’s various publications, including EdCal and Leadership, as well as this online platform, by emailing content@acsa.org

To read more about career improvement, check out ACSA leadership tips and other articles at content.acsa.org.

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