Everyday Kindness campaign continues to serve schools

February 23, 2018 Staff Writer

While it is important to stand for your values and be competitive, a person who aims to be kind is neither weak nor acquiescent. In fact, the ability to be kind is an often unappreciated superpower. You can be as competitive, accomplished, assertive, and self-aware as anyone while still showing the world that you have a good heart. As an added benefit, acts of kindness improve heart health, reduce stress, and lengthen your life.

Especially if it’s in the midst of a difficult situation or frustrating day, bringing someone up instead of tearing them down means displaying wisdom as well as the emotional fortitude to remember that everyone in the world has unique problems and personalities.

One act of kindness can easily improve someone’s mood so much that it sets off a community-wide chain reaction of positive interaction. Take a moment to consider a problem that someone in your life might have. If there is nothing you can physically do to change their situation, then offer a few words of emotional kindness instead. You can find a toolkit, posters, handouts, and great examples of everyday kindness in school, such as “No Name Calling Week,” at www.everyday-kindness.org.

The kindness campaign

In 2016, inspired by Anaheim City School District’s 2014 One Million Acts of Kindness project, ACSA and Keenan Associates sponsored the even larger Everyday Kindness Campaign. The goal? To inspire students to challenge themselves and spread thousands of small acts of kindness throughout their school and community.

To find proactive, enthusiastic leaders for the project, ACSA reached out to administrators like Superintendent/Principal Janet “Dr. J” Skulina, who told the Oakdale Leader, “I wanted to do something structured related to positive behavior interventions… we have very few issues with student behavior, but there are times when unkind words lead to hurt feelings and more unkind words. When I saw the Everyday Kindness program, it seemed perfect: simple, positive and focused on the big picture of school wide positive behavior intervention.”

The campaign asked students to think about how they could become better listeners and think back to moments when they were shown a kindness that made their day. The call to action was for the students to write down the acts of kindness or community service they perform and submit them to the everyday kindness website.

The positive future of kindness

Keenan has worked to protect schools and children since 1972. Another one of Keenan’s underlying goals for the Everyday Kindness Campaign has been to improve school climate by fighting against cases of bullying, violence, and vandalism.

“At the national level, the introduction of Positive Behavioral Interventions and Supports has created a need to track and reward positive behaviors, which aligns perfectly with the intent of the Everyday Kindness tools,” said Jeffrey Mizokawa, assistant vice president and project manager at Keenan.

“The results of the campaign were nothing short of amazing,” Mizokawa said. “The participating schools experienced reduced disciplinary referrals, reduced suspensions, increased school spirit, newfound community connectedness, and the growth of a culture of kindness among its students. The achievements even caught the attention of the Dalai Lama, who personally praised and congratulated the students on their efforts toward ensuring world peace.”

For more information about the program, check out ACSA’s Everyday Kindness Webinar resource, visit the Everyday Kindness website, or contact Jeffrey Mizokawa directly at jmizokawa@keenan.com.

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