Member documentation

Leadership Manual 2020-2021

The Association of California School Administrators is the largest umbrella organization for school leaders in the United States, serving more than 17,000 California educators.

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Page 36 of 139

Association of California School Administrators MARKETING AND COMMUNICATIONS DEPARTMENT ACSA's Marketing and Communications Department works to promote leadership by communicating the role of California public school administrators, identifying and sourcing opportunities for ACSA professional development products and services, performs market research, develops partnerships and strategies, as well as oversees the ACSA brand. Marketing strategy Marketing develops a cohesive strategy to ensure that marketing efforts align with overall business objectives. We do so by identifying appropriate audience, messaging, tactics, channels and medium to engage and attract members/potential members in ACSA's product and service offerings. Contact: Naj Alikhan; Senior Director of Marketing and Communications. EdCal EdCal, ACSA's award‐winning newspaper read by more than 50,000 educators throughout California, is an important resource for sharing administrator success stories, news and the ACSA message with members and the entire education community. Contact: Michelle Carl; Editorial Content Specialist. Career Center: School districts, Local Education Agencies and companies can advertise open positions in EdCal and our online Career Center platform. ACSA members can also post their resume, apply for jobs and sign up for Job Alerts when new positions are posted. Contact: Tracy Olmedo; ACSA JobBoard coordinator. Leadership magazine This award‐winning magazine is sent to more than 18,000 ACSA members, as well as other decision‐makers who subscribe. An ACSA survey has shown readers pass along the publication to at least two other colleagues each edition. Highlighting success stories and clear messaging in Leadership adds value to our communications efforts. Leadership magazine is also distributed to members of the National Association of School Superintendents. Contact: Naj Alikhan; Senior Director of Marketing and Communications. ACSA Storytellers and Every Student Succeeding ACSA provides original video programming for the entire education community through news, member features and one‐on‐one interviews with the country's foremost thought leaders. Our Emmy‐nominated Every Student Succeeding video series captures the stories about California public school students who have persevered against incredible odds to succeed in school. Contact: Michael Kelly; Communications Specialist 37

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