Do’s & don’ts of social media

November 14, 2017 ACSA Writer

  • To show ACSA what you’ve been working on, and how you are serving students, DO set up professional accounts on Twitter, Facebook, and LinkedIn (keeping your personal accounts separate).
  • DO the “work” of online networking before an event, as well as after.
  • DO use and search relevant hashtags like #ACSAadvocates, and tag fellow leaders and organizations.
  • DO keep it positive. Social media is not a place to share negative aspects of your meeting. If your legislator was unable to make your event or meeting, do not call them out on social media. This is counterproductive and can hurt the relationship you are trying to build.
  • When confronted with a negative reaction or comment on social media, DO consider if you know the person in real life, if you can relate to their point of view, and if you can single out the underlying issue of the negative post. If the answer is no, DON’T respond. Stay professional.
  • DO post photos or short videos. Whether it is a wrap-up picture at the end of your meeting, a photo during your legislator’s talk at an event, or a group photo of all the #ACSAadvocates on your team, social media thrives on images. Just make sure you ask permission to post.
  • DO be concise, succinct, honest, and inclusive – share your appreciation for the opportunity to meet, tag everyone involved, then post your message and call it a day.
  • DON’T forget to say thank you. Take an opportunity to thank your team publicly. It takes a hard-working group to organize a great event, so make sure everyone is included in your thanks.
  • DON’T leave your professional account set to “private” or people outside your network won’t see what you post, even if you tag them.
  • DO check out ACSA’s helpful Social Media Toolkit as well as this article to learn more about navigating your newsfeed and protecting your online reputation.
  • DO find and follow ACSA on social media to keep up with your colleagues:

Twitter: (follow us here for news, updates, and Twitter chats focused on women in school leadership and advocacy issues)




Facebook: (follow us here for access to videos, conversations with peers, event updates, access to a closed member discussion group and more. The equity page is exclusively dedicated to educational equity issues, updates and conversations. Join us!)

YouTube: (Follow us here for access to the ACSA Speaker Series highlighting keynotes from our events, student success stories and the ACSA Storytellers series)

LinkedIn: (Follow us here for professional networking and weekly job alerts)

(also has a connected group titled ACSA)

Instagram: (Follow along here at our conferences and events to see what’s going on)


Pinterest: (Pin your favorite best practices, team building, and leadership inspiration here to share with all of our members)

If you have specific questions about ACSA accounts on all social media platforms, or how to respond to negativity, reach out to Darcy Totten at

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Advocating on behalf of California’s 6.2 million children requires diplomacy and consistency.