5 elements of high quality content


Would you like the potential to reach more than 18,000 education administrators throughout the state of California? ACSA is accepting content submissions to our Resource Hub by email to content@acsa.org. We offer members the chance to share their expertise and build relationships online, as well as at our world-class conferences, trainings, academies, and workshops. Here are 5 important ways in which publishing content can benefit your career.

Don’t have any content yet? Not sure what to write about?

Consider the biggest challenges you have overcome. What would you ask of a mentor who has been in your position? What would you tell someone younger than you, who wants to follow in your footsteps? What are the needs of your community or employer? Pick an organic and relevant topic, but try not to pack too many complex ideas into one piece of writing.

To brainstorm, check out ACSA’s 10 tips for writing a letter to the editor, ways to be a great leader, and ways ACSA can help you thrive in the world of education administration. 

Another shortcut to starting an article might be finding content that you have already written and modifying them for the audience you are hoping to reach today.

Now that you have your theme or message in mind, it is time to polish the gems of your ideas; in other words, sit down and write.

  1. Break down your main points into easily understood, clear ideas. This means setting a professional and informative tone while not echoing existing articles on the topic. Clarity is often the cost of getting bogged down with details. Make sure that your content flows well and can be categorized within the parameters established by your main ideas. Your content can look like a list of tips, short essay, “things to do if…”, and more. One tip is to leave any introductions or titles until you have already written the meat of your article.

  2. Be thorough in your research. Combine your original content with data-driven and verifiable research. There should always be facts to support your message and to provide the reader with real-world incentive to set change in motion, if a call to action is relevant to your message.

  3. If you do include a call to action, do not overwhelm your audience by reproducing a pushy sales pitch. Offer up a useful investment within your actionable step. Point out how a reader would benefit from spending their time on your cause, website, or issue. Let them know step by step what they can do, or read, or think more about.

  4. Include relevant examples that allow your audience to use their imagination and walk a mile in your shoes. As the expert, tap into your own unique voice; give life to lessons you have learned from your own on-the-job experiences or place in the community. That being said, always admit where there is something you don’t know. Leave space for more input, growth, and discussion on the issues at hand.  

  5. Remember to proofread. Read your writing aloud or have someone else read it. It is usually also a great idea to let your writing sit for a few days or a week so that you can come back to it with a fresh perspective, find errors, and revise.

For more thought-provoking leadership content, check out ACSA’s leadership tips and other articles. Don’t forget that it is crucial to take some time to rest and relax and find work-life balance - practicing everyday mindfulness will help you reduce stress, sleep better, and focus on your priorities. 

ACSA is dedicated to providing both new and long-serving K-12 administrators with events that focus on today’s most important issues in school administration. Become a member and join us for our world-class conferences, professional development events, free one-on-one mentorship program, ongoing Equity Project, statewide advocacy efforts, members-only benefits, and much more.

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